Redesigning Your Website? Avoid These Costly Mistakes

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Author

DebjaniDas

Post Date

April 20, 2025

Redesigning Your Website? Avoid These Costly Mistakes

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A website redesign is an exciting opportunity to breathe new life into your brand, but it can also be a risky venture if not executed properly. Whether you’re a growing eCommerce brand or an established business, a poorly handled redesign can lead to traffic drops, user confusion, and even revenue loss.

At Tech Wishes, a leading website design company, we’ve helped 100+ brands avoid costly missteps and turn their redesigns into powerful conversion magnets. In this blog, we’ll share the most common website redesign mistakes and how to avoid them, so your next move sets your business up for success.

1. Redesigning Without Clear Goals

Before diving into aesthetics or layout changes, ask yourself:
“Why are you redesigning your website?”

Is it to improve user experience? Boost conversions? Refresh your brand’s image? Every design decision should be tied to a specific business objective. Without clarity, you risk ending up with a prettier—but—not—more—effective website.

Did you know? 70% of website redesign projects fail to meet their business goals due to a lack of strategic planning.

Pro tip: As a trusted web design company, we help our clients set measurable KPIs from day one, so every element, from color schemes to navigation, serves a purpose.

2. Ignoring SEO in the Process

You’d be surprised how many brands redesign their websites and forget to retain their SEO foundation, causing a huge dip in organic traffic post-launch.

Mistakes like deleting high-performing pages, changing URL structures without proper redirects, or removing keywords can wipe out months or years of SEO efforts.

Data Point: 34% of websites see a drop in traffic after a redesign due to poor SEO migration planning.

Our website designer team works closely with our SEO experts to ensure your rankings remain stable—or even improve—after the redesign.

3. Overcomplicating the User Experience

We get it, you want your new site to look modern, unique, and bold. But here’s the truth: users prefer clarity over creativity when it comes to navigation. If people can’t find what they’re looking for in the first few seconds, they’ll leave.

Remember: 88% of online consumers are less likely to return to a site after a bad user experience.

Clean layouts, intuitive menus, and prominent CTAs are what separate good websites from great ones. As an ecommerce website design company, we understand what drives conversions and loyalty.

4. Neglecting Mobile Responsiveness

It’s no longer enough for your site to look great on desktop; it must function flawlessly across all devices.

Did you know? Over 60% of online traffic now comes from mobile devices.

Unfortunately, many redesigns are planned and previewed primarily on large screens, only to find that buttons overlap, images break, or pages take forever to load on mobile.

At Tech Wishes, every design is created mobile-first and tested rigorously across screen sizes.

5. Forgetting About Page Speed

Page speed is not just a UX factor—it’s a ranking factor too. A slow site can negatively impact your SEO and your conversion rate.

Statistically, A 1-second delay in page load time can reduce conversions by 7%.

When working with the best web design company, you get lightweight, optimized code, responsive images, and clean backends that ensure your site loads in seconds, s—not minutes.

6. Failing to Include Trust Signals

When redesigning, many brands remove or hide elements like customer testimonials, reviews, security badges, and case studies—without realizing these are the very things that build trust and boost conversions.

Modern users want proof before they buy or engage with a service.

Our web design process includes dedicated areas for testimonials, real results, and recognizable brand logos, helping you build instant credibility.

7. Skipping Analytics and Tracking Setup

After redesigning, how do you know if your new website is working better than your old one? The answer lies in your data—but only if you’ve set up proper tracking. Google Analytics, heatmaps, and conversion tracking tools should be installed before launch.

At Tech Wishes, we ensure all analytics tools are in place before your redesigned website goes live, so you can track performance from day one.

8. Choosing Style Over Strategy

Sure, minimalism and brutalist designs are trending, but does that suit your target audience? Your website isn’t just a portfolio—it’s a sales machine.

Designs that prioritize trendiness over clarity and usability may win awards but lose customers.

As a seasoned web design company, we prioritize strategy-backed design that reflects your brand values and drives user action.

Final Thoughts: Redesign Smart, Not Just Beautiful

Redesigning your website is a big decision and a powerful one when done right. But skipping key steps or ignoring critical elements can be an expensive mistake. Whether you’re building a new brand identity or scaling your e-commerce store, Tech Wishes is the website design company that blends aesthetics with performance. Our expert website designers ensure that every pixel serves a purpose and every layout tells your brand’s story.