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7 UX Laws That Challenge Convention

7 UX Laws That Challenge Convention: An In-Depth Exploration

In User Experience (UX) design, established laws and principles serve as guiding stars. Yet, the beauty of design lies in its adaptability and willingness to challenge conventions. As website designers for 100+ D2C brands, we can help you embark on a deeper journey into 7 well-known UX laws. Explore how context, technology, and user behaviour have introduced nuances that call for a second look.


Here are 7 UX Laws!


1. Hick's Law: Navigating Complexity


Originally, Hick's Law advocated for simplicity by stating that increasing choices complicate decision-making. While this holds true, the modern digital user is no stranger to navigating complexity. E-commerce platforms, for instance, often present a plethora of options to cater to diverse preferences. Recognizing when well-organized complexity enhances engagement and when simplification truly benefits users is crucial.


2. Fitts's Law: The Precision Paradox


Fitts's Law, rooted in physical interaction, asserts that larger objects are easier to interact with. With the rise of touch interfaces and precision-enhancing technologies, the need for overly large elements has evolved. Designers can now strategically incorporate smaller yet precise interactive elements, preserving screen real estate while ensuring usability.


3. Jakob's Law: Balancing Familiarity and Innovation


Jakob's Law suggests that users prefer interfaces that mirror what they're accustomed to. However, in a rapidly changing digital landscape, uniqueness can be a double-edged sword. While familiarity aids usability, a touch of innovation can set a product apart and foster memorability. Striking a balance between the two can result in an engaging, yet user-friendly, experience.


4. Miller's Law: Redefining Cognitive Capacity


Miller's Law proposes that humans can hold about 7 pieces of information in working memory. But contemporary users excel at handling complex tasks, thanks to digital multitasking and information retrieval tools. Designers can challenge this notion by creating well-structured information hierarchies that guide users through content-rich experiences without overwhelming them.


5. Serial Position Effect: Spotlighting the Middle


The Serial Position Effect highlights users' tendency to remember the beginning and end of a list better than the middle. Designers can play with this psychology by strategically emphasizing mid-content, leveraging surprise and curiosity to enhance memorability. This challenges the conventional focus on the primacy and recency effects.


6. Peak-End Rule: Consistency Over Climax


The Peak-End Rule states that users remember the peak and end of an experience. However, maintaining consistent delight throughout the journey can lead to sustained positive impressions. While climactic moments are pivotal, a design that consistently meets expectations challenges the rule's singular emphasis.


7. Gestalt Principles: Expanding the Palette


Gestalt principles like closure, proximity, and similarity shape how we perceive design elements. Yet, experimenting with contrasting elements can evoke curiosity and intrigue, driving users to explore and engage more deeply. Challenging these principles by introducing controlled disruptions can result in unexpected and compelling user experiences.


In Conclusion:


UX laws, while foundational, are not immutable truths. Website Designers armed with a deep understanding of human behaviour, evolving technologies, and contextual relevance can challenge these laws to innovate and elevate user experiences. By embracing a dynamic approach that respects tradition while embracing change, designers can craft digital encounters that surprise, captivate, and ultimately, redefine the boundaries of user-centric design.


Read More:


The Role of AI in UI/UX


E-Commerce Web Design Strategies


5 Crucial Elements of Website Design


2023-08-18 13:03:19