Customers' relationship with the brand is constantly changing in the e-commerce world. What worked yesterday to bring attention and help conversions into sales will only sometimes work today. Shoppers want more interactive, memorable, and engaging experiences with the product. That is where shoppable videos come in!
Here's why switching to shoppable videos is more than an upgrade – it is the key to your brand's e-commerce success:
Static images are great but don't let the product tell much of a story or even get people engaged. Beautifully shot images can only go so far in describing the look, feel, and function of a product. In many ways, shoppers can't see how a garment flows, understand what a gadget is supposed to be operated like, or see what any beauty product is like in use. Static images also have to be navigated so much with multiple clicks to reach product pages, where most customers get bored and leave without making a purchase.
Shoppable video platforms fill this gap. They show the products in action, and the viewers can just click directly from their video and add it to the cart seamlessly, making them a great tool.
Increased Engagement and Immersive Shopping
Unlike static images, shoppable videos do make it possible to communicate your story. Glow Videos lets you set the scene with your product features in real-life situations so that your customers can have a very vivid, immersive experience. For instance, a model wearing a nice cosy sweater effortlessly walking, sitting, or even adjusting the fit-shoppable videos build familiarity that only images cannot do.
Up to 50x Conversion Rate Increase
At Tech Wishes Solutions, we have witnessed how video content can affect engagement. For instance, with our shoppable video app that integrates seamlessly into Shopify, Glow Videos, a particular solution designed to increase conversions up to 50 times more than static content on traditional images, has been created. Through the clickable links offered within the videos, users can directly make the purchase; thus making faster purchasing decisions.
Greater Customer Retention and Less Abandonment
Video content not only grabs attention but also keeps them hooked. The more time customers spend with your brand's content, the more probable it is that they will convert to a buyer and eventually a repeat customer. With shoppable videos for e-commerce from Glow Videos allows you to keep customers interested in visual storytelling and avoid cart abandonment by letting them have all this product-related information from one platform.
Topping all the concerns of Shopify store owners are speed and functionality. Glow Videos has been engineered so that it works seamlessly on a Shopify store, and this results in the video shopping experience faster without affecting page load times. In addition to the above, you can engage your larger span of audience without worrying about hitting a limit with unlimited video views.
SEO and Brand Visibility
Videos help to make your store better with the right performance in Search Engine Optimization. If these videos are rightly optimised with keywords and descriptions, they can boost dwell time and reduce bounce rates while sending a strong signal to search engines that your site is giving high-quality information. By improving your store's video content, Glow Videos supports your SEO efforts to get your brand in the limelight and attract organic traffic.
We built Glow Videos here at Tech Wishes; what we wanted to do with Glow Video was provide the most user-friendly, all-inclusive shoppable video solution for Shopify store owners. Not only does Glow Videos make easy interactive video shopping possible, but it also keeps up with customer needs and store performance:
Zero impact on page speed: Glow Video is designed not to slow your site down.
Interactive Shopping Experience: Every video may contain multiple "shop" links, so customers can just click and buy what catches their fancy.
Exceptional Support: Tech Wishes Solutions provides fully dedicated support to make sure that you get the maximum out of Glow Videos.
Are you ready to take your e-commerce to the next level of success with Glow Videos?
Glow Videos is a highly effective Shopify app, not to mention the most robust in pushing your online shop to next-level heights.
Are you ready to transform boring images into lively, shoppable video experiences, engaging your customers, and creating sales?
Then give Glow Videos a shot.
Get ready to redefine the way your customers shop this festive season and beyond.