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eCommerce Conversion Rate

Ecommerce Conversion Rate

  1. Ecommerce conversion rate (all devices)

    Q: What is Conversion Rate?

    The number of purchases when divided by the total number of sessions gives us the Rate of Conversion. 
    In a real scenario a visitor usually takes more than one session to decide to purchase, 
    but this is the standard measure of conversion rate. 

    It is found that the average conversion rate for Shopify was 1.4%.

    Q: What is a good conversion rate for Shopify?

    Anything more than 3.2% would put you in the best 20% of Shopify stores we benchmark for conversion rate, and more than 4.7% would put you in the best 10%.

    So in case your Shopify site has an conversion rate between 0.4% and 3.2% then you are average!

    Q: How to Improve?

    There are tons of Workflows that you can implement to increase the conversion rate.  Better/Customised Shopify Theme Selection that is right for your business, more attractive product displays, Upsell, Crosssell , adding freebies, improving the checkout process are just few of them.

    Click here to know more about such Workflows https://www.techwishes.com/contact

    Have A Look at Few of the Best Shopify Websites here- https://www.techwishes.com/portfolio


  2. Add-to-cart rate

    Q: What is Add to Cart?

    It is the percentage of sessions where products are added to cart in a store. 
    According to a Survey on 2,574 Shopify stores in September 2022 it is found that the average add-to-cart rate for Shopify was 4.6%.

    Q: What is a good add-to-cart rate for Shopify?

    Anything more than 7.5% would put you in the best 20% of Shopify stores we benchmark for add-to-cart rate, 
    and more than 9.6% would put you in the best 10%. So if your Shopify site has an add-to-cart rate between 2.3% and 7.5% then you are average!

    Q: How to Improve?

    To sell more of your products, you must first boost the number of people considering purchasing though Marketings/Ads. 
    You will also have to delve into finding common problems like pricing, images, reviews or delivery ( COD being the biggest crowd puller and the worst nightmare)

    Click here to know more about such Workflows https://www.techwishes.com/contact

    Have A Look at Few of the Best Shopify Websites here- https://www.techwishes.com/portfolio


  3. Product list CTR

    Q: What is 'product list CTR' mean?

    It is the total click-through rate of the products in the store. 

    Q: What is a good product list CTR for Shopify?

    Anything more than 5.4% would put you in the best 20% of Shopify stores we benchmark for product list CTR, and more than 
    8.0% would put you in the best 10%.

    So if your Shopify site has a product list CTR of between 1.0% and 5.4% you are average compared with this benchmark! 

    Q: How to Improve?

    You could improve this by improving the design of your product lists, with clearer images, more attractive banners, pricing and product naming.

    Click here to know more about such Workflows https://www.techwishes.com/contact

    Have A Look at Few of the Best Shopify Websites here- https://www.techwishes.com/portfolio

  4. Mobile ecommerce conversion rate

    Q: What is Mobile Conversion Rate?

    The number of purchases on mobile divided by the total number of mobile sessions. It is usually lower, as users browse more rather than purchasing, and almost 80% 
    of the average users browse through mobile. 

    Q: What is a good mobile conversion rate for Shopify?

    Anything greater than 2.7% would put you in the top 20% of Shopify stores for mobile conversion rate, and greater than 3.9% would put you in the top 10%.
    If your Shopify store has a mobile conversion rate of 0.3% - 2.7% then you are average!

    Q: How to Improve?

    You can pretty much increase the conversion rate with better store design, more attractive product displays, improving the checkout process etc. 

    Click here to know more about such Workflows https://www.techwishes.com/contact

    Have A Look at Few of the Best Shopify Websites here- https://www.techwishes.com/portfolio

  5. Average order value

    Q: What is AOV?

    Average Order Value ( AOV) is the Revenue per month divided by the total number of orders in that month. 

    Q: What is a good average order value for Shopify?

    Anything more than US$ 192 would put you in the top 20% of Shopify stores for average order value(AOV),
    and more than US$ 311 would put you in the top 10%.


    If your Shopify store has an average order value between US$ 50 and US$ 192 then you are average!
    With less than US$ 39 you are definitely underperforming the average order value benchmark.

    Q: How to Improve? 

    You can increase the AOV by cross-selling other products, giving free shipping above a minimum threshold or increasing pricing of few bestseller products

    Click here to know more about such Workflows https://www.techwishes.com/contact

    Have A Look at Few of the Best Shopify Websites here- https://www.techwishes.com/portfolio

  6. Checkout completion rate (all devices)

    Q: What is Checkout Completion Rate?

    Checkout Completion Rate is the percentage of Checkouts that result in Purchases. 

    Q:What is a good checkout completion rate for Shopify?

    Anything more than 58.7% would put you in the best 20% of Shopify stores, and more than 66.0% would put you in the best 10%.
    If your Shopify site has a checkout completion rate of between 29.7% and 58.7% then you are an average! 

    Q: How to Improve?

    Losing customers at the last hurdle proves to be very costly. You should look in detail at payment options,incorporating more available payment
    modes, delivery options( Cash On Delivery)etc to carry out a smoother purchase. A Shopify Expert will be able to guide you through the thick and thins in
    more details.  

    Click here to know more about such Workflows https://www.techwishes.com/contact

    Have A Look at Few of the Best Shopify Websites here- https://www.techwishes.com/portfolio

  7. Revenue Per Customer

    Q: What is Revenue Per Customer: 

    To calculate revenue per client or member, take your annual revenue divided by your number of clients

    Q: What is considered as a good rate of Revenue Per Customer?

    The average revenue per customer for Shopify stores is estimated at $72. If your online store's revenue is higher than $149/customer, 
    you belong to the top 20% of stores on Shopify.

    Q: How to Improve?

    You can increaae the Revenue per Customer in Shopify by Cross Selling Other Products, Upselling , increasing price of selected few Products etc. 

    Click here to know more about such Workflows https://www.techwishes.com/contact

    Have A Look at Few of the Best Shopify Websites here- https://www.techwishes.com/portfolio

2022-10-18 11:33:01