With the development of digital technology, humans have become more dependent on this device that connects the world. Today, smartphones have become a staple for information access, the means of shopping, the way of socialising, and the source of news and updates. But here is the question each business owner must ask himself: Is my website optimised for mobile users? At Tech Wishes, a mobile app development company in Kolkata we understand that having a mobile-friendly website is no longer a nice-to-have but a must-have.
Here's how important mobile optimization is for your business growth and why it doesn't matter anymore.
Most Users Are Primarily Mobile First
There are now an astonishing number of web users who access the internet using their smartphones to reach the web. Most statistics reveal that more than half of the world's web traffic comes from mobile devices. People go around surfing the web - during commutes, at lineups, or sitting in their homes. Unless your website is mobile-friendly, you risk alienating an important section of your audience.
Google now indexes sites on a mobile-first basis, meaning it indexes the mobile version of your content as the primary version it will index and rank. Our SEO experts in Kolkata have observed that a great number of people miss the SEO benefits because their sites aren't mobile-friendly. This is mainly because Google wants to bring the best user experience possible, and if you have a non-mobile-friendly website, you might end up seeing ranking drops.
Better User Experience
A mobile-optimised website welcomes users with a site that changes to size, reads quite easily and is easy to navigate. No pinching or zooming is needed to view the content! Instead, users can go about browsing, finding the information they need, and acting—whether signing up for a newsletter, making a purchase, or requesting services.
Increased Engagement and Conversions
The majority of mobile users are impatient and have no time to go to a not-so-intuitive website. With the mobile-friendly site, the friction is reduced and the navigation through the conversion funnel becomes quite easy. A good, mobile-friendly site reduces abandoned carts and missed leads, driving up engagement with the boost of conversion.
Faster Load Times
What mobile users want is speed. Mobile users require websites to be loaded in 3 seconds. A mobile-friendly website not only keeps users satisfied but it directly impacts the ranking of your website on search engines. Our app developers in Kolkata will help ensure that sites are speedily loaded, as well as keep the users engaged and reduce bounce rates by optimising images, code, and layout to be mobile-friendly.
Our team of mobile app developers in Kolkata starts with mobile optimization by approaching it from a holistic angle, such that every element of your website contributes to an engaging user experience. Some of the key strategies include the following:
Responsive Web Design
Responsive design is our approach to making websites work and look great on all devices. Your website automatically suits the size of any screen-viewing device desktop, tablet, or smartphone with a responsive design. Having separate mobile and desktop versions is no longer necessary; thus the experience will be seamless and consistent for the user.
Touch-Friendly Navigation and Buttons
A mobile-friendly website has to support touch gestures. Buttons should be of a size so that one is comfortable tapping through the buttons, and navigation should be intuitive and intuitive on small screens. Our designs ensure that all interactive elements are optimised for touch, and easy to navigate your website on whatever device they are viewed on.
Optimised Images and Content
The importance of high-quality images to a website's visual appeal can significantly deter the load times if done on a mobile device. We ensure that our images are optimised for quick loading times without any quality loss. Our web designers in Kolkata's approach to mobile content also consider readability through concise text and engaging visuals that look great on any screen.
A Simple, Streamlined Layout
A mobile-friendly site has to be clean and minimalist in design, with clear easy navigation that gets the reader to the important information right away. We steer away from cluttered designs and too much text and rely on a minimalist approach where attention is drawn to the key offerings. This kind of design philosophy will make users understand your brand message and act promptly, whether they are viewing it on a 5-inch screen or a tablet.
While a mobile-friendly website is sure to be important, some design decisions just drown out the good ones.
Heavy Visuals: Large images, animations, or videos that are not optimised can slow down the load time, pushing away mobile users.
Pop-Ups and Ads: No pop-ups that fill the screen. If you have pop-ups, make sure they are dismissible on the mobile phone.
Forget about Mobile Testing: The bottom line is to ensure that the site looks and performs well on different devices.
An increasingly mobile world demands that customers find seamless experiences, whether they are at their desks back in the comfort of their homes or on the go on their mobile phones. Investing in a mobile-friendly website will position your business to meet your customers where they are, so trust and satisfaction happen from that first visit. A mobile-optimised website is not about catching up to a trend; it's about doing everything it takes to stay ahead of competitors who still ignore this trend.
Ready to mobilise your web?
Let Tech Wishes, the best app development company in Kolkata build you a site that works beautifully on every device.