Launching a Shopify store is quite an exciting move to begin setting up an e-commerce business, and you can set it up to work the right way from the first day with the proper tools and careful planning and strategy. Here at Tech Wishes, the best website development company in Kolkata we have the best services when it comes to Shopify design, development, and SEO services. We have helped hundreds of businesses bring ideas to very highly converting stores, bringing customers in and making them grow.
Below, we are going to guide you step by step on how to make sure your Shopify store is set up to successfully launch and compete in the market.
Before getting into the platform, take some time to set up a strong brand identity. Your brand identity includes the mission, values, voice, and overall look and feel of your products. Think about the questions- What's the USP of my store? Who is my target audience, and what do they like to see or hear? How does my brand solve a specific problem or meet a unique need? A good brand identity forms the core of connecting your audience with trust and laying a foundation for all marketing efforts.
It comes with several different plans where you need to choose which best works for the goal and the budget for the business. All of them come with varying features, so compare which one might be more valuable for transaction fees, reporting abilities, or access to the advanced integrations available within Shopify.
Shopify offers a huge number of design themes. But you must customise your theme to represent your brand and to target your market better. A clean, eye-friendly layout not only improves usability but also helps visitors navigate through pages without a hitch to your conversion. You can reach out to our expert web designers in Kolkata to help you create a store that tells your story.
Also read: Is Your Shopify Store Design Costing You Customers? Here’s What You’re Doing Wrong
Shopify offers an enormous ecosystem of apps to help manage any aspect of your store.
Here are some different kinds of apps you should be looking at:
Marketing Apps: Get an email marketing app, connect with social media, or utilise retargeting apps that keep in touch with customers.
Inventory Management: Keep track of stock using inventory apps and let them order products for you.
Customer Support: Add live chat or ticketing apps to give instant customer support.
Analytics: Analytics tools are used to track metrics such as traffic, conversions, and even user behaviour, hence making data-driven decisions.
At Tech Wishes, our website developers in Kolkata guide clients through the selection and integration of the right apps that suit their model of business, hence enabling them to have all the tools they need from day one.
Optimise Speed to Enhance User Experience
This also happens to be a prime factor in user experience as well as SEO. Users do not want to stick around for a long time waiting for your website to load, and Google will likely not rank it as well. Get started by optimising your images and using compression tools. This will compress the size of your files without lowering quality.
Leverage SEO from Day One
SEO is a long-term continuous process and will make sure you get organic traffic to your store. By setting up your store with SEO, you will rank higher in the search engine over time. With SEO Experts in Kolkata, you can form strategies that will skyrocket your reach.
Secure Payment Gateway
Payment gateways should be secure, and user-friendly. Shopify features several integrated payment options such as Shopify Payments which supports credit cards and the most common popular gateways such as PayPal. Providing many payment methods with security badges creates trust on behalf of customers reduces abandonment at carts and encourages more conversions.
Setup Tracking and Analytics
Analytics will show you how your customer behaves on your website: what products are in top demand, and what the shopping experience needs for improvements. Set up reports both through Google Analytics and by enabling built-in reports in Shopify. To ensure you are working smarter and not harder, view and track conversions based on these reports.
Test before Launch
Web developers in Kolkata suggest- precede live deployment with adequate testing on your store; test every page and any features. Ensure that each function in the checkout, and your contact form, operates in its best capacity. Testing from various devices and browsers makes it certain that the page will be fully responsive as well as user-friendly.
Final Words
Launching a Shopify store on day one needs a good amount of planning, strategic design, and a user-first approach. With the experience of Tech Wishes in Shopify design, development, and SEO, we assist businesses in launching an optimised store that brings in sales and growth right from the start.
Ready to launch your Shopify store with confidence?
Talk to Tech Wishes, the ultimate web development company in Kolkata about how we can help make all your e-commerce dreams come true!