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Shopify Features to Increase Conversion Rate

Increase conversions in e-commerce sites with Shopify

We are going to talk about the most important term in eCommerce business - Conversions- (Using Shopify features) in this series of articles. Shopify is one of the best platforms for eCommerce business. It provides the online store owners with a set of ecommerce featuring all aspects of running an online business.

These include themes; payment gateways (Shopify Payments); point of sale hardware (the Shopify POS system); email marketing tools (Shopify Email); international selling tools (Shopify Markets); tax calculation tools and shipping solutions etc. Shopify provides online store owners with a set of ecommerce features covering all aspects of running an online business.

Shopify has generated more than $543 billion in sales during its 16 years of operation — with 2022 likely to see half a trillion dollars in total sales made through the platform. (Source: Shopify.)

There are some special features that can be Custom Made as per user requirements. Sticky Add To Cart being one of them!

Sticky Add to Cart

shopify conversions with sticky add to cart

What is Sticky Add to Cart: Its a Bar on the Product Page that follows the shopper around as a CTA ( Call to Action) button that helps greatly in Conversion.

What is a good add-to-cart rate for Shopify?

According to a survey with 2,558 Shopify stores in September 2022 it is found that the average add-to-cart rate for Shopify is 4.6%.

Anything more than 7.6% would put you in the best 20% of Shopify stores we benchmark for add-to-cart rate, and more than 9.8% would put you in the best 10%.

What is Sticky Add to Cart?

It's a bar that follows a shopper around to enhance the customer experience and increase conversions with this functionality.  The cart button follows the customer around as they scroll down the page looking for more products to add to the cart. With Sticky Add to Cart increases conversion for obvious reasons. Sticky Add To Cart Booster lets you control where users go after adding a product to their cart. Whether you want them to stay on page to browse more, go to check out other products, product page or even straight to checkout

Now Data speaks the loudest -

The sticky version also showed an 8.6% increase in add to carts with 99%+ significance. The test ran for 14 days and recorded approximately 2,000  conversions (orders) per variation.

This functionality can be achieved by either Custom Coding or by Installing Apps. With Custom Coding the changes are One time and the business owner doesnt need to shell out for it every month. Also Apps make the Store resource heavy- which affects the  performance and makes the website slow. 

Techwishes has custom coded this functionality for most all of their D2C Clients with absolute perfection. We are India's favourite Shopify Tech Partner and have implemented many other such use cases that are related directly to Conversion.

Follow this series for more such articles. 

For any technical assistance with Shopify Store Development/Customisation/Conversion please get in touch at support@techwishes.com

2022-09-20 11:12:14