Search Engine Rank is where businesses fight to capture as much traffic, leads, and revenue as they want. It is always alarming to see that their competitor takes the lead over and over again, especially when one is investing time and money in SEO.
Our team of SEO experts in Kolkata is here to discuss the major reasons your competitors are outranking you and how you can flip that script in this guide.
If your competitors rank better, then they are most likely targeting the right keywords that are aligned with search intent very closely. Perhaps they target long-tail keywords or phrases catering to niche queries rather than general terms.
How to Beat Them:
Here are a few strategies by our SEO service provider in Kolkata:
Keyword research- dig deep into research to find the value, less competitive keywords from tools such as Ahrefs, SEMrush, and the Google keyword planner. Find what the competitors are targeting for keywords currently.
OnPage Optimisation- Have the pages fully optimised for primary keywords or even secondary keywords to add to the existing visibility.
For optimization, content is still king, and search engines favour quality and relevant content that gives value. It may be because of the quality and completeness of the content from your competitors that outrank you.
How to Overcome Them
Write Long Contents: Make sure you create long content that would answer all the user queries. Generally, long contents are preferred for SEO.
Use Images and Multimedia: You can add images, infographics, and videos for more appeal. This will also increase the "dwell time," showing the search engines that your content is valuable.
Also Read: Why Your SEO Strategy Isn’t Working and How to Fix Them?
A good-looking website with user-friendly navigation and quick loading keeps the visitor interested. If your website lacks a user-friendly design, then most visitors will bounce from your website and that is certainly not going to make your website rank higher.
Overcome These shortcomings:
Optimise Page Load: Use Google PageSpeed Insights to highlight the areas that can be improved to speed up. Compression of images along with browser caching and getting an installation of a CDN would improve your website load times.
Improve Navigation: The user should be able to easily find their way around information. The content should be well structured, with breadcrumb navigation. Used along with a good search function.
Mobile Optimization: Mobile-first indexing is the new normal. A mobile-friendly site is a must. Your website should seamlessly adapt to all screen sizes.
Technical SEO issues may prevent search engines from crawling and indexing your site, thereby limiting your ranking potential as has been observed by many in SEO in Kolkata. The probability is, that people outranking you have better technical SEO because their sites are performing much better.
How to Beat Them:
Regular Site Audits: Screaming Frog or Google Search Console might help you see broken links, duplicate content, crawl errors, and everything else that's similar.
Optimise XML Sitemap: Ensure that it is fresh and submitted so that search engines can discover it more easily.
Proper Use of Schema Markup - Always make sure to incorporate structured data for enhanced display in the search results since more people click on a rich snippet than any others.
Although social signals are not a ranking factor, a strong presence in social media can influence traffic and engagement. Therefore, if your competitors keep their audience engaged on their social platforms, then you know they are attracting organic clicks and thus increasing your competitors' SEO efforts.
How to Beat Them
Maintain Consistent Posting and Engagement: Create a social media calendar that maintains consistency in posting across most platforms such as Facebook, Instagram, and LinkedIn.
Leverage the content for social: distribute the blog posts, infographics, and other material that has value to engage more people and drive more visitors back to your website
Influencer collaboration with the influencers in your niche increases your visibility and generates brand credibility
You can target a local market and become more prominent in geographically specific searches using local SEO. The better your local SEO, the more close-by customers your competitors can attract to push them up the ranks in location-based queries.
Beat Them
Optimise Google My Business: Add updated information, engaging images, and customer reviews to the Google My Business profile.
Use Local Keywords: Implement the local terms in your content and description to attain better ranking locally.
Make Local Citations: Create your business accounts on listing sites that offer local services, for instance, on the website of Yelp or Yellow Pages, as well as other types of niche-related sites to reap authority perks.
It's not about one factor in SEO-it's strategy, quality, and adaptability. We at Tech Wishes, the best SEO company in Kolkata have a team of specialists in customised SEO for the distinctive needs of every client. We master keyword strategies and can help you regain the top search spots and drive more meaningful traffic to your website using the right approach.