An attractive as well as the operational website becomes a necessity to compete effectively nowadays in the digital arena for businesses. At the same time, however, the redesign of an appealing and responsive website cannot ruin your hard work SEO rankings as well. If the redesign fails, drastic decrease in traffic visibility in an online presence with revenues, then. In this blog, we’ll discuss why it's essential to redesign your website without losing SEO rankings and how to do it effectively.
Why Redesigning Your Website Without Losing SEO Matters!
Whether you’re revamping your website to enhance user experience, improve loading speed, or incorporate new branding elements, preserving your SEO rankings should be a top priority.
Here’s why:
Maintaining your rankings in search engines: It is highly unpredictable what would be changed for your website, just like Google ranks your websites on quality, backlinks, and inner page structure.
User Experience Impact: Poor navigation, broken links, and missing content can be frustrating for users and can greatly impact the experience, causing them to bounce out.
Revenue Protection: For businesses, especially e-commerce stores, reducing traffic might indeed adversely affect sales and revenue.
Steps to Redesign Your Website Without Losing SEO
It is always easy to have a seamless transition to your new redesign website if managed with a good Kolkata-based web design company that would not compromise the SEO effort during the process. Here's your checklist:
Comprehensive Website Audit
Have an intensive SEO audit done for your current website before redoing it? Consider the following areas:
Top-performing pages
High ranking keywords
Backlink profile
Internal linking structure
This audit will be a benchmark to ensure that essential SEO factors never get lost in the redesign process.
Setting Up 301 Redirects
Perhaps the most important thing that one has to do when redesigning a website is the proper implementation of 301 redirects in any change in URL structure. This helps not to make the search engine and the users go astray; keep the link equity and prevent 404 errors.
Same URL Structure to be Maintained (if possible)
If your current website has a friendly URL structure for SEO, try to maintain it. Large changes in URLs may cause a loss of rankings and confusion to the search engine.
Optimizing the New Site for SEO
At the time of redesigning, a reliable website designer in Kolkata must be consulted on the new site for SEO optimization. Important things to be considered are:
Meta titles and descriptions
Header tags (H1, H2, H3)
Alt image text
Mobile responsiveness
Page speed load
Quality Content
The content on your website is one of the most crucial ranking factors for SEO. All the already ranking content must be moved to the new website without losing any content. If it needs to be updated, the changes should be minimal and SEO-friendly.
Thorough Testing of the New Website
Thoroughly test the new website before launching to look for the following:
Broken links
Duplicate content
Redirect errors
Page speed issues
Engage skilled SEO professionals in Kolkata who can monitor potential issues that need to be addressed before your new website launches.
Upload Updated Sitemap in Google
As soon as your redesigned website goes live, upload an updated XML sitemap into Google Search Console. This tends to get the search engines to crawl your new structure sooner.
Monitor the Performance After the Launch
After launching your redesigned website, keep watching the key SEO metrics such as organic traffic, keyword rankings, and bounce rates. Suddenly, if it drops, don't wait anymore to fix this issue.
Conclusion
It is a huge investment to redesign your website, but it should not come at the cost of losing your SEO rankings. Right strategies along with professional website design companies in Kolkata will help you achieve a fresh new look while maintaining your online presence.
Contact Tech Wishes today for expert guidance and a hassle-free redesign process.
