What if we told you that a single video could triple your sales? Sounds wild, right?

But it’s 100% true that brands have seen up to a 300% increase in conversions just by switching to shoppable video platforms. Welcome to the future of eCommerce, where scrolls turn into swipes, views turn into checkouts, and storytelling becomes shopping.

At Tech Wishes, we’ve seen it happen firsthand through our shoppable video app – Glow Videos. And in this blog, we’ll break down exactly how these magic videos are reshaping the online shopping experience.

What Is a Shoppable Video?

Let’s start from the top. A shoppable video is an interactive video that lets users shop products directly from the video itself. That means no switching tabs, no searching the site — just click, cart, and checkout.

It’s a blend of storytelling and selling — and it works.

Read also: Are You Using Shoppable Videos Wrong? 5 Mistakes You Must Avoid!

Why Shoppable Videos Work So Well!

Still wondering what the hype is all about? Let’s look at the numbers:

• 84% of people say they’ve been convinced to buy a product by watching a brand’s video. (Wyzowl, 2023) 
• Brands using interactive shoppable video content see conversion rates up to 3x higher than traditional product pages. 
• 90% of customers say video helps them make buying decisions, but only 20% of Shopify stores are using shoppable video. That’s a massive opportunity for early adopters! 

And here’s where it gets even crazier: Gen Z and Millennials now prefer watching videos over reading descriptions. If you’re selling online and not using video yet, you’re leaving money on the table.

Trivia Time

• The first-ever shoppable video ad aired in 2014 during a French fashion campaign. Fast forward to today: over 40% of brands in China use shoppable videos as a primary sales tool. 
• Netflix is experimenting with interactive videos for storytelling, while Shopify brands are using them to sell more effectively. (Who said selling couldn’t be cinematic?)
  

Meet Glow Videos: Shopify’s Secret Weapon

Now, here’s where we come in. At Tech Wishes, we created Glow Videos, a Shopify-native shoppable video app designed to help eCommerce brands scale without slowing down.

Glow Videos is not your average product video player. It’s a fully-loaded powerhouse that lets you:

•  Add shoppable video cards, Reels-style stories, or sticky videos on product pages
• Import media from YouTube, Instagram, or shoot right from your phone
• Highlight key moments with ribbons and captions
• Track performance via GA4 integration
• Add custom CSS/JS for unlimited styling options
• Run lightning-fast with zero impact on page speed
• Enjoy unlimited video views, unlike our pricier competitors

And yes, it comes with a 30-day free trial.

Real Results from Real Brands

Here’s a peek at what our early adopters are saying:

“We added Glow Videos on our best-selling product pages and saw a 260% increase in time spent on-site. Within 3 weeks, conversions jumped by 220%.” – A Premium Fashion Brand.

“We used to spend hours trying to explain product features. Now, our videos do the talking — and selling. Cart abandonment dropped by 30%.” – A Tech Gadget D2C Store.

Glow Videos doesn’t just engage, it converts.

Why Shoppable Video Is the Future of eCommerce

If pictures are worth a thousand words, then videos are worth a thousand sales.

Here’s why:

1. Frictionless Shopping: Let customers shop while watching — no redirects, no guesswork.
2. Higher Engagement: Shoppable video platforms keep users on your site longer, boosting your SEO and chances of conversion.
3. Better Product Education: Let your audience see how your product works, fits, looks, and feels.
4. Social-First Format: Consumers are already hooked on Instagram Reels and TikToks — Glow Videos gives your site the same addictive format.
5. Perfect for Mobile: Mobile-first users love watching. Videos = better UX, lower bounce rate.

How to Get Started

Adding Glow Videos to your Shopify store is ridiculously easy:

1. Install the app from the Shopify App Store
2. Upload or link your videos (YouTube/Instagram/Custom)
3. Choose your format – card, story, or sticky.
4. Tag products directly in the video
5. Publish and watch the magic happen.

No developers needed. No slowdowns. No limits.

Final Thoughts: Don’t Just Tell. Show. Sell. Scale.

Your product pages are the digital storefront. And in 2025, customers don’t want to just read — they want to experience. With Glow Videos, you turn viewers into buyers and browsers into brand loyalists.

Whether you’re selling skincare, apparel, gadgets, or furniture, interactive shoppable video is your new best friend.

Ready to give your Shopify store the video upgrade it deserves? Try Glow Videos Free for 30 Days