A failing website is one thing that will weigh your business down. Low traffic, an outdated design, and slow loading times are some indicators of trouble. Tech Wishes, the best website development company in Kolkata specializes in developing solutions turning struggling websites into powerful tools for growth.
Here is a recent success story we used to revive a failing website in one month.
The Problem: A Struggling Website
When our client came to us, it was doing very badly on all sides of the e-commerce platform:
Traffic Drop: Within six months, organic traffic was down by 40%.
Page Load Time Problem: The website took more than 8 seconds to open, which meant that the user was bouncing off the very moment he opened the page.
Old Design: The website was unattractive and did not even follow a logical approach.
Conversion Rate Problems: Quality products were there, but visitors were not converting.
The client needed urgent delivery so that revenue loss was not more.
Our Process: Step-by-Step Recovery
Complete Website Audit
Our web developer in Kolkata started by performing a complete audit of the website, identifying the root cause of failure.
Technical Issues: Broken links, slow server response times, and indexing errors were identified using Google Search Console and GTmetrix.
User Behaviour Analysis: Heatmaps and analytics told us where the users were falling off.
Competitive Benchmarking: Comparing against the industry leaders pointed out what needed to be changed in the design and functionality.
This analysis presented an easy roadmap for improvement.
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Technical Fixes
Good technical groundwork starts a seamless website. Here is what our web development company in Kolkata did:
Speed Optimisation: Images compressed, browser caching enabled and minification of CSS and JavaScript files. All this made the site load time from 8 seconds to less than 3 seconds.
Broken link fix; meta tags that were missing added in to enhance the SEO of the website
Security improvements: Site migration to HTTPS ensured users felt more comfortable about their personal data security as well as increased rankings with search engines.
Mobile responsiveness: We redesigned the site to be entirely responsive with seamless functionality on all devices.
Improvement in User Experience (UX)
Poor user experience was making visitors run for cover. Our web designers in Kolkata wanted to make the site intuitive and user-friendly.
Modern Design: Clean, minimalist design gave a fresh, professional look.
Easy Navigation: We streamlined the menu and added a search bar for quick access to products.
Interactive Features: Improvements such as quick-view options and product filters enhanced the shopping experience.
The new website was not only aesthetically pleasing but also functional and easy to use.
Content Refresh
Outdated content is another problem. Here's how our SEO agency in Kolkata tackled it:
SEO-Friendly Product Descriptions: We updated product descriptions with more descriptive and keyword-based content.
Blog Section Added: We added a blog with interesting, informative articles that attract organic traffic.
Compelling CTAs: Placed strategically, action-based call-to-action buttons helped visitors take the next step.
This content refreshment led to an increase in both user engagement and search rankings.
Analytics and Tracking Integration
To track the changes, our web developer in Kolkata integrated analytics software that provides advanced tracking:
Google Analytics: Advanced tracking capabilities gave insights into the behaviour of the users and key performance indicators.
Heatmaps: Visual tools gave us an exact indication of how users interact with the new redesign.
Conversion Tracking: Form submissions and purchase actions were tracked to indicate improvements.
The Results: A Turnaround in a Month
In one month, we were able to experience a stunning turnaround:
Organic and Referral Traffic Increased by 60%.
Lower Bounce Rate: Faster load times and a better user experience decreased the bounce rate by 35%.
Higher Conversions: Optimized content and streamlined navigation doubled the site's conversion rate.
Improved Search Rankings: Several key terms moved to the first page of Google.
The client's website was no longer a liability but a significant asset driving revenue and growth.
What Sets Tech Wishes Apart?
Reviving an underperforming website is a technically expert, precise, creative exercise. Tech Wishes, a website development company in Kolkata combines all these qualities as part of our holistic approach comprising technical fixes, user-centred design, and a winning SEO strategy for producing superior results. We're not just website fixers but creators of high-performing business platforms.
Is Your Website Holding You Back?
A failing website doesn’t have to be the end of your digital journey. With the right approach, it’s possible to turn things around and achieve measurable success. At Tech Wishes, we’re dedicated to helping businesses unlock their website’s potential.
If your website isn’t delivering results, don’t wait for things to get worse. Contact Tech Wishes today, and let’s get started on transforming your online presence!
