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A Shopify mobile app should not be justified because “mobile is growing” or because competitors have one. The better question is much harder: How many incremental purchases would the app
If you search for shoppable video conversion benchmarks, you will find that shoppable video triples conversion rates, lifts them by 86%, lifts them by 30%, and produces conversion rates between
Black Friday 2026 falls on Friday, 27 November, with Cyber Monday on Monday, 30 November. That looks far away in September. It is not. The work that decides how your […]
Yes, AI search can bring customers even if they never click through a traditional search engine results page. AI-powered search experiences like ChatGPT, Google’s AI Overviews, Gemini, Perplexity, and other
Shopify upsells in cart are designed to do one thing well: improve the shopping experience while helping merchants increase Shopify average order value. But there’s a fine line between being
Interactive shoppable videos have become essential for brands that want to increase engagement and conversions. But one question comes up repeatedly: should you simply embed videos on your Shopify store
