Shopify BFCM 2026 Checklist — 47 Things to Do Before November
Black Friday 2026 falls on Friday, 27 November, with Cyber Monday on Monday, 30 November. That looks far away in September. It is not. The work that decides how your […]
Tech Wishes Journal: insights that drive innovation
Explore trends, Master strategies,
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Can AI Search Bring Customers Without Traditional SEO?
Yes, AI search can bring customers even if they never click through a traditional search engine results page. AI-powered search experiences like ChatGPT, Google’s AI Overviews, Gemini, Perplexity, and other
Why Do Intelligent Upsells Feel Helpful Instead of Pushy?
Shopify upsells in cart are designed to do one thing well: improve the shopping experience while helping merchants increase Shopify average order value. But there’s a fine line between being
Should Video Be Embedded or Hosted Through an App?
Interactive shoppable videos have become essential for brands that want to increase engagement and conversions. But one question comes up repeatedly: should you simply embed videos on your Shopify store
Why Do Brands With Apps Need Fewer Discounts?
Mobile apps are helping brands solve a problem that’s becoming more expensive every year: the overuse of discounts. If your only way to bring customers back is by offering 10%,
Why Are High-Growth Shopify Brands Reducing Their Tech Stack?
If you’ve noticed successful ecommerce brands using fewer tools than before, you’re not imagining it. Many high-growth Shopify brands are intentionally reducing their tech stack because more software doesn’t always
